OUR WORK
King’s Kraal
King’s Kraal, the renowned African dining experience, has finally arrived in Joburg, offering a unique blend of royal history, innovative fusion cuisine, and live music. This concept restaurant, located in Bryanston and launched in March 2024, aims to transport guests back to the lavishness of ancient royal kraals, providing a culinary journey through Africa's diverse cultures. Founded by partners Justice Huni, overseeing business operations, and Chef Kudzai Bingepinge, the culinary mastermind, King’s Kraal promises a one-of-a-kind dining experience. Our team was tasked with handling comprehensive PR and media relations to showcase the restaurant's distinctiveness and allure, generating excitement among food enthusiasts. Through strategic placements in various media outlets, including newspapers, TV, food, and travel magazines, we highlighted King’s Kraal's elegance and uniqueness, enticing a wider audience to experience its offerings.
SA Future Trust
In response to the economic challenges exacerbated by COVID-19, the SA Future Trust (SAFT) provided crucial support to businesses through a R1 billion loan program, disbursing over one hundred thousand loans to affected enterprises. Recognising the ongoing issues of joblessness and the need for targeted assistance, SAFT, in collaboration with the Oppenheimer Generations Trust, sought to reassess their impact and future direction. Our agency was entrusted with the development of a comprehensive communications and messaging strategy for the launch of SA Future Trust 2.0. This new initiative focuses on job creation and support for informal sector entrepreneurs. Our strategy, branded “Futuring South Africa,” aimed to distinguish SAFT in the market through impactful positioning and strategic outreach. During the campaign period from September 12, 2023, to December 7, 2023, our efforts generated 63 clips across print, broadcast, and online media, achieving a total earned Advertising Value Equivalent (AVE) of R2,411,279—a significant increase from the previous period. The campaign yielded a Return on Investment (ROI) of R1,978,579 and reached a combined circulation of 113,123
Castle Lite #BadNewsBingo
The Castle Lite #BadNewsBingo 2023 campaign was not only inspired by South Africans' unique use of comedy and laughter to cope with daily challenges but also aimed to bring light-hearted entertainment to a heavy news cycle. The campaign, which saw massive social engagement, featured Castle Lite, #BadNewsBingo, and hosts Eugene Khoza and Tumi Morake, who added a comedic twist to the daily headlines. Our team played a crucial role in the campaign by handling talent booking and managing Eugene Khoza. This included negotiating contracts, securing usage rights, and ensuring proper copywriting credits for Mr. Khoza. All of these tasks were expertly handled by Manaka, ensuring a seamless and successful collaboration for the campaign.
Peo Legal
Our team at Peo Legals excelled in providing comprehensive strategic corporate communications support. This included internal communication strategies, social responsibility initiatives, digital support, and corporate profiling. Through our extensive knowledge and thought leadership pieces, we were able to effectively showcase Peo Legals’ expertise in aligning communication efforts with our client's corporate objectives. This not only improved our client's brand reputation but also enhanced stakeholder engagement. As a result of our efforts, we saw a significant increase in service requests from both current and new clients. Our team's dedication to excellence and our commitment to delivering impactful communication strategies have truly set us apart in the industry.
Manaka Publicity Bakers Tennis Biscuit Rusks
Bakers Tennis Biscuits
We offered comprehensive Influencer campaign management services for the highly anticipated launch of the new Bakers Tennis Rusks. Our dedicated team meticulously sourced, vetted, briefed, and expertly managed a select group of influencers to promote the product. In addition to this, we skillfully handled data analysis, and contract negotiations, and provided detailed campaign reporting to showcase the impressive return on investment generated by the campaign. Our tailored approach ensured that the influencers chosen were the perfect fit for the brand and that the campaign reached its full potential in terms of engagement and visibility.
Habitat For Humanity
Our team successfully provided comprehensive communications and press management support for Habitat for Humanity programs. We ensured the effective delivery of key messages to the executive team, showcasing our expertise in crafting impactful communication strategies. This resulted in enhanced awareness and support for HFH initiatives, ultimately leading to a total 1:3 return on investment for our client. Moreover, our enhanced stakeholder engagement and media relationships allowed us to secure coverage in even the most remote towns and villages in South Africa. By strategically leveraging these relationships, we were able to amplify the reach and impact of HFH programs, further solidifying their presence and impact in communities across the region.
AFI
Over 2 years, our team was able to secure continuous media coverage for AFI, resulting in an impressive 2 billion impressions across various esteemed Pan African business, lifestyle, luxury, and fashion media publications. This extensive coverage not only highlighted the brand's presence but also showcased the talents of high-level executives, founders, designers, and production teams associated with AFI. By profiling these key individuals, we were able to solidify AFI's position as a leading entity in the industry. This strategic approach not only increased brand visibility but also established strong relationships with media outlets, further solidifying AFI's reputation as a powerhouse in the fashion and entertainment industry.
EUGENE KHOZA COMEDY COMEBACK
We take immense pride in our ability to elevate and rejuvenate talent careers, and our recent work with comedian Eugene Khoza is a testament to our expertise in PR and talent management. As Eugene made a thrilling return to the spotlight, our team was at the forefront, orchestrating a comprehensive comeback campaign that showcased our strategic prowess and dedication.
Full-Spectrum Management:
Manaka Publicity served as Eugene Khoza’s full-time managing agent, handling every aspect of his career revival with precision. Our role encompassed meticulous PR strategies, intricate contract negotiations, and seamless bookings, ensuring a flawless execution of his comeback plans.
Media Management
We spearheaded the media campaign for Eugene’s highly anticipated comeback show, “Step Aside” at The Lyric Theatre. Our approach ensured maximum visibility and engagement, generating buzz across various media channels and capturing the attention of his dedicated fan base.
Diverse Endeavors
Our management extended beyond the stage. We also played a crucial role in promoting Eugene’s podcast, “Singleminded,” and his innovative concept show, “Un-Cancelled,” in collaboration with Gareth Cliff. Our team expertly navigated media placements and promotional efforts, amplifying Eugene’s voice and expanding his reach across multiple platforms.
Manaka Publicity Bohlale Ba Rena
Bohlale Ba Rena
We provided comprehensive support to the foundation, focusing on raising awareness for Autism support in low-income and underserved communities. Throughout the project, we were able to generate over 2 million in earned media coverage and reach 750k social media impressions. Our team's expertise in promoting impactful causes led to increased support and resources for Autism initiatives. By strategically targeting key audiences and utilising various communication channels, we were able to effectively amplify the foundation's message and engage with a wider audience. Overall, our efforts not only raised awareness for Autism support but also fostered a sense of community and solidarity among those affected by the condition.
Brand SA
During the 2-week campaign, we not only achieved 2.5 million in earned media coverage but also saw exceptional Pan-African reach and engagement. The campaign's success was evident with over 100k downloads on debut and listings on all major streaming platforms. Additionally, our corporate press engagements with Brand SA executives were featured in African titles, reaching Nigeria, Congo, Ghana, and Egypt. This helped solidify Brand SA's presence and reputation across the continent. The strategic approach taken in the campaign planning and execution played a crucial role in achieving these remarkable results. Our team's dedication and expertise were instrumental in ensuring the campaign's success and making a lasting impact on Brand SA's visibility and credibility in the African market.
Manaka Publicity Viceroy
Viceroy
We orchestrated four highly successful campaigns that generated significant impact by leveraging strategic approaches. These campaigns achieved 30.8 million social media impressions, leading to a remarkable 26% increase in sales and an impressive R2.9 million return on investment (ROI). Our strategic approach not only attracted a new audience group but also challenged biases, positively influencing cultural perceptions. By utilising innovative marketing techniques and targeted messaging, we were able to create a lasting impact on our audience. Through careful planning and execution, we were able to effectively communicate our message and drive engagement. Our campaigns not only met but exceeded our goals, showcasing the power of thoughtful and strategic marketing efforts
Avon
Our team successfully implemented targeted influencer marketing strategies to drive product uptake and enhance media relations, resulting in securing R3.6 million in earned media. This achievement translated into an impressive 100% ROI on investment. Our demonstrated expertise in effectively reaching the desired target audience, both locally and internationally, led to the conversion of 86k new customers. The product launches of makeup items and David Tlale fashion accessories were met with great success. Additionally, our collaboration with Avon expanded to include support for the iThemba walkathon, showcasing our commitment to philanthropic endeavors.
Manaka Publicity Scottish Leader
Scottish Leader
We spearheaded the 13-part TV series that combined influencer marketing and PR strategies to produce exceptional outcomes. This initiative resulted in an impressive R186.8 million ROI in value and R3,681,606 in earned PR value. Our campaign garnered a broad Pan-African media presence, with a reach of 309 million social media impressions and extensive coverage in both broadcast and print news platforms. Through our efforts, we effectively enhanced the reputation of the Scottish Leader brand and sparked widespread public interest. Our innovative approach to marketing and PR not only achieved remarkable results but also solidified our position as industry leaders in driving successful brand campaigns.
UNFPA
Garnered extensive media coverage for the launch of the UNFPA Regional Ambassador, Ms. Shudufadzo Musida, achieving over 1 million impressions in titles across South Africa and Pan Africa. Demonstrated expertise in effectively communicating the significance of the UNFPA's initiatives and engaging audiences throughout the region. This included highlighting the importance of reproductive health, gender equality, and youth empowerment in the context of sustainable development goals. Utilized a strategic approach to media outreach, leveraging key partnerships and influencers to amplify the message and reach a diverse audience. The coverage not only raised awareness about the UNFPA's work but also sparked conversations and inspired action among stakeholders and the general public. Overall, the successful media campaign helped to drive momentum for the UNFPA's mission and generate support for its programs in the region.
SABC Sports
Our team played a crucial role in providing strategic and tactical press and influencer support for the SABC Fifa World Cup 2022. We successfully drafted all original sports analyses and press engagements through the Manaka Press office, resulting in an impressive earned media value of over 2.3 million. Our experience in supporting World Cup events extends beyond just the SABC Fifa World Cups 2022. We also had the privilege of being involved in the Russia 2018 World Cup and various other sports PR initiatives. With a proven track record of delivering exceptional results and exceeding expectations, our team is well-equipped to handle the demands of high-profile sporting events.
Simeka Capital
Crisis and Reputation Management:
Provided expert guidance and support in managing critical situations, safeguarding the organisation's reputation, and minimising potential harm. Implemented effective strategies to mitigate reputational risks and maintain positive relationships with media and stakeholders.
Internal Communications Support:
Developed and executed comprehensive internal communication strategies to ensure consistent and transparent messaging within the organisation during challenging times. Fostered a cohesive and informed workforce, aligning employees with the company's values and objectives to strengthen unity and resilience.
Primedia
Our team successfully navigated the complex landscape of COVID-19 by delivering impactful stakeholder and public communications. We ensured that all necessary information was communicated effectively to keep everyone informed and safe during these challenging times. In addition to our work during the pandemic, our expert services have also been instrumental in providing comprehensive media support for major events such as 947 Huawei Joburg Day and Ride Joburg. We have a proven track record of handling large-scale events and ensuring that they receive the media coverage they deserve. Our commitment to excellence and dedication to our clients have made us a trusted partner in the world of communications and media support. We are proud to continue providing top-notch services to all our clients, no matter the size or scope of the project.
Manaka Publicity Amarula
Amarula
Influencer and event Management support was provided to the brand to achieve reach and conversion. Lifestyle content using relatable talent such as The Lazy Makoti and Rochelle Meyer were partners used to promote the brand. Manaka facilitated strategic partnerships with local restaurants, designers, publications and service providers to drive uptake for Amarula flavour variants. Manaka Publicity provided event planning and management for Rochelle’s Table X Amarula event.
DayBreak Farms
Corporate and Editorial Content Development: Assumed responsibility for crafting compelling and impactful corporate and editorial content on behalf of executives. Demonstrated expertise in effectively conveying key messages and enhancing the organisation's brand image through strategic content development.
Stakeholder Engagement and Management: Successfully orchestrated stakeholder engagement initiatives and managed events throughout the term. Displayed exceptional skills in fostering meaningful relationships with stakeholders and ensuring seamless execution of events, resulting in positive experiences, and strengthened connections.