When newsjacking goes wrong: Understand the risks and rewards of latching onto trending stories.
To achieve the desired impact and visibility, newsjacking relies on timeliness and relevance to carry the story.
Manaka Publicity examines an instance of newsjacking gone wrong and the lessons that may be drawn from it using the saga involving Chidimma Adetshina and the Miss Universe Nigeria pageant.
Optics and perception: How public figures shape narratives in times of crisis
Digital content creator Mihlali Ndamase’s high-profile public life has subjected her to judgement and often inaccurate opinions of who she is by others, stemming from her public persona and the unrealistic expectations the public may have of her because of her platform. Picture: Instagram
The Basics Tenets of Talent Management
The mutual benefits of proactive PR and Risk Management
International Women’s Day
The inaugural South African Future Trust Summit was a great success
A taste of Africa’s rich culinary heritage comes to Joburg
“Our goal is to redefine the culinary landscape by showcasing the richness of African cuisine in a setting that resonates with the splendour of its royal past”
OUR CLIENTS & PARTNERS
WHAT ARE PEOPLE SAYING?
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Manaka Publicity, led by Tlhogi Ngwato not only demonstrates great work ethic but also great quality of work and have always displayed professionalism in the work they do. They are thorough and pay attention to detail which adds great value even to areas out of their scope
Richard Papo - Marketing Manager Viceoy
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Habitat for Humanity South Africa appreciated the professionalism in which Manaka Publicity delivered their services, and in particular assisting the organization develop the communication strategy, identifying the appropriate media houses for the Executive Director to engage with, preparing the Executive Director in readiness for media engagements like radio interviews, and ensuring that there was coherence in messaging.
Cyrus Watuku - Africa Director Habitat For Humanity
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I have been consistently impressed by their attitude toward work and their performance on the job. Tlhogi leads an exceptionally responsive team who have the innate ability to interpret even the most complex instructions to surpass solutions beyond a client’s expectation.
Hellen Dinawane - Marketing Manager ABSA
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The business! Responsive, Attentive. Brilliant support structure to clients. The team alongside Tlhogi really pull out all the stops to provide convenience, ease of pressure and organisation.
Robert Marawa - Author and Broadcaster
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Manaka Publicity creatively expressed the "Sisonke" brand proposition in the campaign.We were pleased with the return on investment that we received through the creative output which created awareness generated and viewership.
Thaakira Essa SABC Sport Marketing Executive
